Before we dive into the issues associated with the use of social media in the workplace, managers and employers must first understand the root cause of using social media during working hours. A new two-layered coffee drink, Dalgona coffee, is the most yum thing you will see across social media these days with the hashtag #daglonacoffeechallenge.People have been trying their own versions of Dalgona Coffee and sharing it on social media. with nothing better to do than stir up unrest telling untruths and liable seem to be rife. This also includes looking at the social media profiles of their current employees. Sodexo, for instance, in an attempt to take advantage of the fact that social media users spend 60% of their time on mobile devices, has created its own company career app to attract top talent, which is marketed through the company’s Facebook and Twitter pages.7. If you’ve been in a room of people, almost always, you see one or two sitting with their phones scrolling social media. The scope and speed of social media make it an effective medium through which companies can help to market their products and services. 9 The Telegraph (09/01/2018) H&M apologises for image of black child wearing ‘coolest monkey in the jungle’ hoodie. When personal opinions expressed through social media refer to a company or employees of the company, it raises ethical concerns. Study: Social networkers have more ethics problems at work. 1. What social media has done is it has enabled and made many people shift their communication partly, where now, they’re talking more to people online than they did previously. Cyberbullying taking place on social media. If you use social media in a positive way, positive things will come. With this in mind, the use of social media has its challenges and benefits. 172-184. But the truth is that social media enables us to edit, and tweak our images, to only share the perfect moments of our lives. The Ethical Challenges and Opportunities of Social Media Use. Now, very seldom, you can blame something else for your own decisions, but it is said that social media promotes procrastination. Letâs jump in! 3 Financial Times (17/01/2019) Social networking and the increasing burden on mental health. Social networking and the increasing burden on mental health. There are a number of examples of brands that have been legally affected by things they have done on social media, such as not disclosing paid advertisements, including much more. Since the inception of social media marketing and advertising, there have been ever-changing problems and solutions that marketers have dealt with to come out on top. In addition to this, 40% reported that they had seen people under the influence on social media. Social Media and Social Work: The Challenges of a New Ethical Space. Alternatively, companies may prefer employees to disclose their employer to facilitate openness and mitigate risk. Some are even becoming media in their own right through blogging and social media. As with any form of marketing, companies have a duty to do this responsibly. For instance, social media can expose your teen to cyberbullying, slut-shaming, and so much more. But fake identifies stretches so much further than that on social media, and this is why it’s crucial that you know that everything and everyone is far from who they are, and what they are meant to resemble. But remember, there’s always two sides of the same coin. The social media problems tend to make us return to social media. Of course, there are two sides of this which argues that social media becomes a tool which brings us closer to each other. This is a huge one among the social media problems. Train your HR department, managers and anyone else making employment decisions so that they do not use information from social media sites to discriminate against anyone based on protected characteristics. This includes things like neglect of personal life, mental preoccupation, escapism, and more. Social media is an umbrella term used to describe social interaction through technology-based tools, many of which are online. The best is obviously to create your very own pieces of content, but that’s not possible all the time for various reasons, plus, the statistics have proven that user-generated content is tremendously effective and powerful in marketing. It is generally considered good practice that when an employer does use social media in recruitment screening or as a way of assessing employees, whether this is done directly or is outsourced, it should have a clear policy and make this known. Because in fact, your employees clearly didn’t know what was ok or not ok. This means that organisations are judged and held accountable by the public and media more easily. They use social to broadcast their messages and issues without engaging their audience. Digital 2019: Essential Insights into How People around the World Use the Internet, Mobile Devices, Social Media, and E-Commerce. In this post, we’re sharing a complete list of all of the known social media problems. In the statement, Rugby Australia clarified that. You are probably no stranger to the fact that more and more brands, HR departments, and companies look at the social media accounts and presence of people before they hire them. Social Media Challenges. Weâre tackling some of the popular, recurring problem areas that marketers seem to face when marketing on social media. But perhaps the time has come to start to agree and prioritise which are the biggest or more pressing issues and which are of less importance. 4 GIGAOM (06/01/2012) Study: Social networkers have more ethics problems at work. And this is a problem since people think that it will solve their problems. Social Media . Early research (2012) showed that 42% of active social networkers thought it was acceptable to blog or tweet negatively about their company or their colleagues, while just 6% of non-active social networkers felt the same way.4, In April 2019, Rugby Australia moved to terminate the contract of player Israel Folau for a “high-level” breach of the players’ code of conduct following homophobic comments on his personal social media channels. Because when you’re aware of what they are, you can better protect yourself from them, and use social media in a way which minimizes the number of problems you might face. And this is something that goes for a lot of unhealthy things. Similarly, The Vodafone Code of Conduct states the following: Make no statements that could have a negative impact on Vodafone’s reputation or brand [and] make no personal comments that could be interpreted, even mistakenly, as a comment or endorsement made by Vodafone.17. In the first blog of the series, Pandemic and Beyond: the ethical issues, Mark Chambers, IBE’s Associate Director (Governance), introduces the series and reflects on the year so far. Seeing the interest the discussion was generating, Sainsbury’s decided officially to rename the product, and Gary – the cheese – was born. Jan 1, 1981. Required fields are marked *. Some will argue that as it is occurring outside of the workplace, the organisation does not have the power to act. Organisations need to live up to their ethical values. From that, weâve put together a playbook on solving the 10 most common social media marketing challenges. In-depth Guide How To Grow Instagram Followers E-book. Now, that doesn’t necessarily have to be negative, but when your social media usage prevents you from doing other things that are more important, it’s important to review your current situation on social media. There have been plenty of examples the last couple of years who have been sharing inappropriate content on social media which they have then regretted afterward as it had a negative effect which they couldn’t foresee. A recent ECAR survey included questions exploring faculty and student perceptions of and experiences with social media as an academic resource. Would I be happy to share this with my boss or colleagues in person? We cannot, therefore, express ourselves fully, use painting and rich words. Security issues and challenges in social network service are studied. Chances are, you’ve gone to social media, only to find yourself having spent an hour just scrolling posts. To avoid falling foul of these, there are a number of steps companies can take beyond creating a social media policy; some of these steps are outlined below. If social media is doing damage to you, it won’t help to return to it. The problem is that if this happens, and you don’t have a policy, knowing what to do will be difficult. A problem, however, is that there’s a lot of noise on social media. 19 NAVEX Global Ethics & Compliance Matters (01/10/2014) Five Strategies For Addressing Social Risks (Without Breaking the Bank or Using Up Valuable Seat Time). To better have an idea of how long you’re using social media daily, time your usage. Sometimes that number is considerably higher. Sainsbury’s has perfect response to Facebook ‘Gary’ rant about vegan cheese. Because the truth is, social media can be a wonderful thing, in so many ways. Research has found that we aren’t able to use our brain to its full potential if we are multi-tasking, and if you’re a person who uses social media while doing other things, chances are what you’re doing won’t be done in the best possible way. Crazy, right? How much information do you want there to be about you on social media, and how much already exist? This helps ensure guidance is understood by and acceptable to both parties. Turning followers into customers, making money using SMM and making significant sales online is a frequent topic on the web. It is important to help employees understand the potential risks that arise with the use of social media. dimension of immediate global access has been added to the social media, thereby causing a great threat to the prevailing traditional and conventional media. Reply. But more importantly, we compare our lives with other people’s lives, and if you look on social media, the majority of posts shared there are posts that without actually saying it, says ”my life is so amazing”, ”my life is perfect” and so on. During this Pandemic we are not socialising the same way we used to and pent up emotions are coming out in posts. This includes, but is not limited to, internet forums, blogs and networking sites such as Facebook, Twitter, Instagram and LinkedIn. The social media challenges that are selected for this study are the ones which became popular in the period 2013-2018 and which has the highest number of hashtags in Instagram posts. Such conflicts between corporate values and personal values are not new, but the prevalence of social media can make them more evident. However, social media has caused many problems in our society, and it is time we speak up about these issues. In fact, you’ve probably seen numerous posts on social media which have sparked jealousy in you, whether it be someone who is on their dream vacation or someone who has bought their dream car. It is the IBE’s longest-running survey series, and continues to give valuable insights into how companies run their ethics programmes. Having and promoting an open and ethical culture, both on social media and elsewhere, will serve to both attract and retain skilled employees. 5 The Independent (11/04/2019) Israel Folau sacked: Rugby Australia terminate full-back’s contract after latest anti-gay Instagram comments. And if you’ve been updated with news, it’s almost impossible to have missed news about people who have gotten themselves into dangerous situations as a result of social media, and more. Then the reality sets in. It all looks rosy at the start, everyone is excited. The cases and issues described above provide just a few examples of why a company should put in place and embed an effective social media policy. It is able to inspire us, teach us, and educate us, and stay connected with the people who mean the most to us. H&M responded by removing the image from all of its channels and apologising for any offence caused.9. Moreover, sexting can also have legal consequences, as it is a crime, according to The Protection of Children Against Sexual Exploitation Act prohibits to send images of that nature to minutes. Review all social media policies and practices against legal and regulatory requirements so that these are in line with the latest legislation. In fact, the ubiquitous use of social media has created a number of potential ethical and legal challenges, some of which we will cover in this article. 14 The Independent (13/02/2019) Group of French male journalists accused of bullying women online with pornographic memes. This paper discusses the impact of challenges/trends set on social media towards the youth of current generation. Here Are 7 Terrific Social Media Policies to Inspire Yours. If a post receives lots of likes and comments, it boosts the self-esteem and makes them happy, but if it’s the opposite, it can in worst cases lead to depression. This instant-gratification can also, in turn, lead to social media addiction and an unhealthy usage of social media. Institute of Business Ethics, 24 Greencoat Place, London, SW1P 1BE It’s just like the principle of not getting into a stranger’s car. As of January 2019, there were more than 4.3 billion active internet users globally and 83% of those reported having actively engaged with or contributed to social media in the past month.2. The flipside: Social media is slowly killing real activism and replacing it with âslacktivismâ. More content than ever is being shared on social media, and accordingly, it is getting increasingly difficult to cut through the nouse. More and more brands that use social media in marketing have started developing social media policies and similar which helps them stay aligned with the laws, but also remain aligned with their brand’s values and protect themselves from any legal issues. And a common result of this for many is that they get unsatisfied with their own lives. This could cover both personal issues, such as the mental health of employees who may be addicted to social media, as well as workplace issues, where productivity may decrease as employees are distracted by their social media commitments. This has been defined as, any use of information and communications technology to support deliberate and hostile attempts to hurt, upset or embarrass another person.13, Cyber-bullying may constitute email harassment or leaving negative comments on social networking sites, but the list includes any form of negative action towards another person or a specific group of people online.14, Organisations should include guidance on the use of social media in disciplinary policies to avoid cyber-bullying occurring. The EDUCAUSE Center for Analysis and Research (ECAR) conducts an annual survey of over 250 institutions of higher education, including the University of Washington, examining the technology experiences of undergraduates and faculty. H&M apologises for image of black child wearing ‘coolest monkey in the jungle’ hoodie. They drive the shared culture. Five Strategies For Addressing Social Risks (Without Breaking the Bank or Using Up Valuable Seat Time). On social media, there is an immense amount of cyberbullying taking place. Instead, we start comparing there lives with our own. Glad we could help! As it blurs the boundaries between our personal lives and work, it can be a difficult balance for companies to protect their reputations, uphold their responsibilities to stakeholders, and empower employees to use social media ethically and effectively. The essays discuss the dynamism in social media, its issues, and its challenges. The social media problems when it comes to using it as a marketing tool are quite a few, but in those cases, it’s most often about risks instead. Many brands have realized this, and therefore, created a social media policy for its employees and co-workers. With social media addiction and the fear of missing out, frequent usage of social media comes as a result. Dalgona Coffee challenge. The FTC says that if you receive a compensation in exchange for your promotion, you need to disclose it in the promotion you’re making. Studies have been made which have looked at the correlation between happiness and social media, and a study found that the most we use it, the less happy we tend to be. Social media is a way to get our feelings or pictures out to the public for friends and colleagues to see. But as with anything, social media comes with its own set of social media problems. This does not only include monetary compensation but also an exchange of services or products. The guidance could also make clear that employees are not judged for personal activities or opinions as long as they are within the law, not offensive to others or the company, and do not refer to the company or work life. While the sense of hiding behind a screen can feel comforting, really, we have never been as exposed as we are today. This includes all types of content, including text, videos, music, photographs, illustrations, and more. 1 Brian Solis (25/09/2017) Social Media Gave Everyone A Voice, On the Other Hand, It Also Gave Everyone A Voice. Social media use means that well-articulated filters about what previously denoted the public domain are removed. Become an Expert in Cybersecurity. Then, you should develop a social media usage policy for your brand, which ensures that you’re not doing anything inappropriate. Now, with all of these social media presented, it might seem like the last thing you want to do is use it. The post was shared and quickly went viral. Social media paved a way for every individual to become a publisher of his ideas and views. We will be sharing step-by-step practical guides and how-to articles on how you can succeed in today’s marketing landscape, allowing you to market in the year you’re living in, and dominate your industry. Tons and tons of content are being shared every day on social media, and so, if we don’t access it regularly, we might be missing out on something important. For our last #SMTLive Twitter chat, we caught up with 65+ social media managers around the world to talk about what it is like managing a brand's social media presence -- the ups, the downs and their biggest challenges.. 18 Ethical Advocate (21/08/2015) Social Media Ethics. Normally, these policies restrict employees to write or post things on social media which can have a negative effect on the brand and organization. In a space where the boundaries between public, private and corporate issues are increasingly blurred, responsible organisations need to focus ever more on incorporating their values into the use of social media. Could sharing this have negative consequences for myself or my company in the future? The previously mentioned CareerBuilder survey also found that 48% of companies said that they check the social media use of current employees, with 34% saying that they have disciplined or fired an employee based on content found online.12 Some indication of what is and is not acceptable is now essential. Something bad won’t necessarily happen, but it can, and being aware of the risk is crucial. 2 thoughts on âIssues and Challenges of Social Mediaâ katiearathimos says: April 21, 2016 at 8:37 pm. â¢ A novel research direction for security of social network service is presented. Social media presents organisations with both ethical challenges and opportunities. With social media addiction, people will spend an immense time on social media, without really realizing it. However, each individual also has their own values. There are two types of social media accounts out there: Soapboxes and dinner parties. Social Media Gave Everyone A Voice, On the Other Hand, It Also Gave Everyone A Voice. Guidance generally should emphasise the need for employees to reflect on their individual responsibility towards the company when using social media. It is aggressive attacks on someone with the intention of hurting them. A dinner party, on the other hand, invites audiences in and creates a dialogue with them. Now, at the same time, social media has given people who have no friends and who have been outsiders to tie connections and talk to people online which is something very positive. 6 The Wall Street Journal (11/04/2013) 10 Ways to Measure the Tone at the Top. Thatâs why one of the most difficult social marketing challenges youâll face is staying original and creative. The name reflects the ever-changing marketing and business landscape. Employers need to be alert to the consequences of social media in the workplace. Social media has become widespread in today’s society and is used in ways that shape politics, business, innovation and much more. It is an incredible marketing tool that has skyrocketed in popularity, but most importantly, it is a communications tool that has completely revolutionized the way we communicate, most often to the better. In fact, not too long ago, the FTC sent messages to a number of top-influencers who hadn’t disclosed that the promotion was a partnership between them and the brand. I know I have met a ton of people who I’d never met if it wouldn’t be for social media, and I’ve come to build great relationships with them. Social media has evolved and so too have its business applications. But a study found that just because we have more social media friends doesn’t mean that we get abetter social life. All of a sudden, you’ve spent an hour scrolling through your feed, without having done anything productive which you’re expected to do. Keyboard warriors! Email: email@example.com, © 2020 Institute of Business Ethics ■ Director: Dr Ian Peters MBE ■ VAT Registration No: GB 333 9689 62 ■ Company Number: 11594672 ■ Charity No: 1180741, Academic Business Ethics Network (AcaBEN), Professional Bodies' Business Ethics Network (ProfBEN), Professionals against Corruption, at the IBE (PaC, at IBE), How to Write a Social Media Policy for Your Company, Need Social Media Policy Examples? 13 ACAS Research Paper (2009) Workplaces and Social Networking: The Implications for Employment Relations. It allows us to tie new contacts with people we’ve never met, and build new relationships which lead to great things. Social Media Copyright Issues and Challenges: There is a wide range of copyright infringement that occurs on the internet today, a major part of which is through social media. This means that it is crucial that you really think about what it is you are posting. Maybe even feel like failures. 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